Philippine Dermatological Society Redesign Case Study
A homepage isn’t just a front door — it sets the tone, guides actions, and builds trust. But when navigation is unclear and priorities clash, users get lost. On PDS’s site, visitors struggled to join the community or find experts because the homepage didn’t guide them toward the next step.
Year
2025
Services
UI/UX Design
Client
Go Virtual PH
/ Concept
PDS aimed to increase membership and improve user experience—but lacked a clear design path.
I redesigned their homepage with a singular focus: simplify navigation while keeping it credible and useful for both dermatologists and patients.
/ Design
We tackled PDS’s biggest hurdles with focused design fixes:
Weak CTAs - Sign-ups lagged because buttons didn’t stand out. I added a bold hero with a clear “Join the DermAuthority” button.
Cluttered Navigation - Too many menu options confused users. I grouped and trimmed items for a smoother flow.
Buried Content - Key info was hard to find. Reorganized into clear categories with a simple hierarchy.
Overlooked Events - Banners blended in. Redesigned them with clean visuals, strong headlines, and consistent placement.
/ Result
Responsive design optimized for all screen sizes
Streamlined sign-up flow with visible CTAs
Professional, clean visuals that build trust
Clickable event cards redesigned for clarity and relevance
Better accessibility support for diverse users
Philippine Dermatological Society Redesign Case Study
A homepage isn’t just a front door — it sets the tone, guides actions, and builds trust. But when navigation is unclear and priorities clash, users get lost. On PDS’s site, visitors struggled to join the community or find experts because the homepage didn’t guide them toward the next step.
Year
2025
Services
UI/UX Design
Client
Go Virtual PH
/ Concept
PDS aimed to increase membership and improve user experience—but lacked a clear design path.
I redesigned their homepage with a singular focus: simplify navigation while keeping it credible and useful for both dermatologists and patients.
/ Design
We tackled PDS’s biggest hurdles with focused design fixes:
Weak CTAs - Sign-ups lagged because buttons didn’t stand out. I added a bold hero with a clear “Join the DermAuthority” button.
Cluttered Navigation - Too many menu options confused users. I grouped and trimmed items for a smoother flow.
Buried Content - Key info was hard to find. Reorganized into clear categories with a simple hierarchy.
Overlooked Events - Banners blended in. Redesigned them with clean visuals, strong headlines, and consistent placement.
/ Result
Responsive design optimized for all screen sizes
Streamlined sign-up flow with visible CTAs
Professional, clean visuals that build trust
Clickable event cards redesigned for clarity and relevance
Better accessibility support for diverse users
Philippine Dermatological Society Redesign Case Study
A homepage isn’t just a front door — it sets the tone, guides actions, and builds trust. But when navigation is unclear and priorities clash, users get lost. On PDS’s site, visitors struggled to join the community or find experts because the homepage didn’t guide them toward the next step.
Year
2025
Services
UI/UX Design
Client
Go Virtual PH
/ Concept
PDS aimed to increase membership and improve user experience—but lacked a clear design path.
I redesigned their homepage with a singular focus: simplify navigation while keeping it credible and useful for both dermatologists and patients.
/ Design
We tackled PDS’s biggest hurdles with focused design fixes:
Weak CTAs - Sign-ups lagged because buttons didn’t stand out. I added a bold hero with a clear “Join the DermAuthority” button.
Cluttered Navigation - Too many menu options confused users. I grouped and trimmed items for a smoother flow.
Buried Content - Key info was hard to find. Reorganized into clear categories with a simple hierarchy.
Overlooked Events - Banners blended in. Redesigned them with clean visuals, strong headlines, and consistent placement.
/ Result
Responsive design optimized for all screen sizes
Streamlined sign-up flow with visible CTAs
Professional, clean visuals that build trust
Clickable event cards redesigned for clarity and relevance
Better accessibility support for diverse users