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Creative Tech
Web UX
Service Positioning
Redesigning Alchemesh Studio’s website into a clearer outsourcing platform for 3D, WebAR, and immersive content—making complex technical services easier to understand and act on.
Problem
Alchemesh Studio offers a broad range of services—3D modeling, WebAR, virtual showrooms, VFX, and asset optimization—which can be difficult for non‑technical clients to parse from raw service lists and jargon. The original website leaned heavily on high‑level descriptions and scattered sections, making it harder for agencies and product teams to connect services to real use cases or understand where outsourcing fit into their pipelines. Without a clear narrative or guided paths, visitors could browse the site without ever reaching a confident “this is the right studio for our 3D/AR work” moment.
Solution
I reframed the site around a simple storyline: “remote studio‑grade 3D and WebAR production you can plug into your existing pipeline,” then aligned the navigation, copy, and visuals around that core idea. Service pages were restructured into clearer groupings (3D modeling, WebAR, virtual showrooms, asset optimization), each tied to concrete outcomes and example use cases rather than only technical capabilities. Calls‑to‑action and inquiry paths were streamlined so potential clients can move from understanding what Alchemesh does to starting a pilot or sending a brief in fewer steps and with more confidence.
Research
I reviewed Alchemesh’s existing messaging across LinkedIn, the website, and social posts to understand how they talk about 3D and AR outsourcing, and what types of clients they target. I studied other 3D/AR studios and outsourcing partners to see how they present complex services, looking at patterns for case studies, service breakdowns, and “how it works” explanations. These insights shaped a content and UX approach that favors clarity, concrete examples, and simple pathways over dense tech language or generic agency copy.
Competitor
Many competitors present impressive visuals and technical capabilities but offer limited guidance on engagement models (pilot projects, ongoing support) or how their services drop into existing production pipelines. This gap informed Alchemesh’s positioning: a remote, studio‑grade production partner that clearly explains services, process, and collaboration, rather than relying solely on portfolio imagery.
Planning
I started by auditing the existing website and external messaging, mapping which services were emphasized, which were buried, and where language felt too technical or repetitive. From this audit, I defined a streamlined information architecture: a clear homepage narrative, focused service pages, and a simple path from “learn about us” to “start a project” that minimizes decision fatigue. I then translated this into layout and copy patterns—hero sections, service overviews, inquiry prompts—that can scale as Alchemesh adds more offerings, keeping the site feeling like a focused studio platform rather than a crowded SaaS dashboard.
Conclusion
This redesign turned Alchemesh Studio’s website into a clearer, more confident representation of its 3D and WebAR outsourcing capabilities. By organizing services into understandable groups, grounding them in real outcomes, and simplifying the inquiry path, the site helps potential clients move from curiosity to contact with fewer doubts and fewer clicks. Beyond this single project, the updated information architecture and content system give Alchemesh a scalable way to communicate complex, evolving technical services in a way that stays human, accessible, and clearly positioned as a production partner.
